Watch: First look and Preview trailer of Keira Knightley as Gabrielle Chanel in Karl Lagerfeld's 'Once Upon A Time...' short film

As previously posted here, Keira Knightley, who is the face of Chanel's Coco Mademoiselle fragrance line, is going to play the late French designer Gabrielle "Coco" Chanel in an upcoming short film, now titled Once Upon A Time...which was recently directed by fashion designer Karl Lagerfeld. Keira had previously done two Coco Mademoiselle fragrance mini-film commercials, which were both directed by Joe Wright (director of her literary trilogy films: Pride & Prejudice, Atonement, and Anna Karenina).

According to Chanel News, The film will be posted on Chanel News on May 8th at the same time as its premiere in Singapore, the destination chosen by Karl Lagerfeld for his upcoming Cruise fashion show.

Watch Keira as Coco Chanel in the preview trailer clip, Once Upon A Time... with a few screen captures and BTS article below...

(source: Women's Wear Daily)

MOVIE PREMIERE
MAY 8TH
On
CHANEL-NEWS.COM

Once Upon A Time...preview trailer screen captures
featuring Keira Knightley as Gabrielle Chanel

And finally, read the Behind the scenes article below via WWD...

Keira Knightley Stars in Chanel Short Film

Karl Lagerfeld oversees a scene for his latest short film, "Once Upon a Time…"

(Photo By Olivier Saillant)

Keira Knightley and Tallulah Harlech stood at the threshold of a mock-up Chanel boutique, circa 1913, and discussed the scene they were about to shoot for Karl Lagerfeld’s latest production for Chanel.

Cast as the budding fashion designer Gabrielle Chanel, Knightley would have a brush with Harlech’s character, Eve Lavallière — a stage actress and, reputedly, the first fashionable woman in France to cut her hair short and parade around hatless.

“Do it your way, huh?” Lagerfeld told the two actresses as they rehearsed their lines.

While every detail of the short film was worked out in his head, Lagerfeld explained that he encourages some improvisation with the dialogue for a more natural effect.

“Keira can deliver her lines easier than the others,” he said, referencing the fact that many of the cast members are models rather than professional actors, including such Chanel regulars as Stella Tennant, Jake Davies, Baptiste Giabiconi and Brad Kroenig.

 For Knightley, who initially thought it might be a silent movie, discovering her lines moments before the cameras rolled was a first. “Karl Lagerfeld stage manages the actor in a truly direct way,” she marveled.

As it turned out, Knightley and Harlech would flub several takes of their scene as temperatures rose on the brightly lit set, an entire street in the seaside town of Deauville vividly recreated in a vast hall at Luc Besson’s new studios, the Cité du Cinéma, on the northern fringe of Paris.

“I think we better start again. I ground to a halt there,” Knightley said with laugh.

While the two women took a break, Lagerfeld put the finishing touches on Ashleigh Good’s costume for the next scene, selecting jewels from a tray held aloft by an assistant.

Titled “Once Upon a Time…,” the movie is to be screened on May 8 in Singapore, the night before a showing of Chanel’s cruise collection at Loewen Cluster, formerly a nutmeg plantation.

As with all Lagerfeld films, expect a witty story line, salty exchanges — and a slightly embellished version of social and fashion history. Read full article here!