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Rosamund Pike is the new face of L.K. Bennett for Spring/Summer 2013 campaign

Rosamund Pike is the new face of L.K. Bennett! She went from playing the beautiful Jane Bennet to now modeling for L.K. Bennett! Looks like she's keeping the Bennet (though with an extra "t") family name. Mrs. Bennet would be proud. A little Pride & Prejudice reference, lol... 

Last year, she was BVLGARI (Bulgari...as in the magnificent Italian Jeweler)'s new face of its new Secret de Gemmes skincare line (see Photos | Videos: Watch Rosamund Pike as the new face of BVLGARI's Secret de Gemmes skincare line). Rosamund has previously done Peek & Cloppenburg's Spring/Summer 2010 Fashion Campaign with actor/director and Academy Award (as well as last night's Golden Globe) winner Ben Affleck. (See previous related posts Behind The Scenes: Rosamund Pike & Ben Affleck in 'Hollywood Stories' (Spring/Summer 2010 Fashion Campaign) and More Behind the scenes: Peek & Cloppenburg interview with Rosamund Pike)

Check out a couple new images of Miss Pike for L.K. Bennet's spring/summer 2013 collection and a Q&A with her below...

Introducing Rosamund Pike, the face of L.K.Bennett for Spring/Summer 2013.

The new season collection evokes L.K.Bennett's British heritage, with relaxed tailoring and modern classic pieces. It is modelled by actress Rosamund, whose unquestionable femininity, refined beauty and effervescent personality strike a natural balance with the new collection.
  
The Spring/Summer 2013 collections are available in-store and online now.

Also...
(via L.K. Bennett's The Edit)
How would you describe your style?
When it comes to clothes, for me it’s all about style, not fashion. It’s very important to feel comfortable in your own skin. It’s all about being dressed, feeling like you’re presentable, ready to go out, ready to face the world, being free, having fun.

What are your fashion essentials?
When it comes to a signature look, for me it’s all about a great pair of shoes. You might just be wearing jeans and a black sweater, but if you’ve got a really cool pair of shoes at the bottom then they might add a pop of colour. And then a great coat will always make you feel good - a leather jacket in the summer is always good; a romantic dress can always be toughened up with a leather jacket. It’s all about having the pieces that can allow you freedom to play.
What are your favourite pieces from the collection?
I’ve had a great time exploring the L.K.Bennett collection and I’ve been really, really impressed by the shirts. I think that there’s absolutely beautiful tailoring on the shirts both in the mainline and the Black Ribbon collection, in terms of the material and also the structure. There’s a beautiful, beautiful trouser suit in the mainline collection which has this wonderful nonchalance and coolness. Everything’s very beautiful and delicate, I would say. In summer you always want a great dress, and there’s a beautiful shirt dress with an all-over pattern, with a matching belt, which I suddenly found done up to the neck – which is perhaps not how people would think of wearing it – just becomes this wonderful, key statement piece. I love it.
Would you say you were more of a shoes or handbag girl?
People always try and ask you the question as to whether you’re a shoes or a handbag person and I just have to say I’m both!
Why do you think L.K.Bennett appeals to working women?
I think L.K.Bennett’s a perfect brand for the working woman because it gives you that ability to feel dressed, to feel polished, without feeling overdone. I think that is the key to making you feel good and making you feel confident. It gives you freedom to play, and that’s what makes clothes exciting.
Who or what inspires you?
I love to be inspired; I think it’s one of the most exciting things in life. I’m inspired by people who get the most out of life – the people in my life who have pushed me to be myself, those are the people that inspire and excite me.
Shop the SS13 Collection here!

 Plus an InStyle UK article...

Rosamund Pike fronts LK Bennett's latest campaign

Brit beauty Rosamund Pike is the new face of LK Bennett

Loved by Kate Middleton, LK Bennett is the go-to store for chic classics like the Sledge heel. So, we can't think of a better face for the label than former Bond girl and English Rose, Rosamund Pike.

The Spring Summer 2013 ads have been shot by Mariano Vivanco in London and show her striking sultry poses in LK Bennett's mainline and Black Ribbon collection.

Of working with the label, Rosamund revealed: "It's the perfect brand for the working woman, because it gives you that ability to feel dressed, to feel polished, without feeling over done - and I think that is the key to making you feel good and making you feel confident. It gives you freedom to play and that's what makes clothes exciting."

The brand's CEO, Didier Drouet, added: "Her beauty and intelligence in the roles she has played on film are captivating. The energy and life she brings to the images perfectly encapsulate the LK Bennett woman."

A fashion match made in heaven, it seems.

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